The watch has a thick silicone band that comes in six different colors, each representing its own cause. The mirrored face of the watch displays the time in bright white LEDs at the push of a button. When the button is not pressed the display is a full-face square mirror screen with a minimalistic design that compliments any outfit.
The metrics will set concrete benchmarks, which will be shown to consumers once they are accomplished. Through 1:Face's social media you will be able to see people getting fed, wells being built, AIDS being fought, and research being done. In essence, the public will see the change that their money is creating.
Face Watch brand was founded on the principle that the power of consumers can be used to benefit the world. This watch ahs the power to feed a child, quench a thirst, find a cure and much more. Each watch is paired with a particular cause, metric, and charity.
A fashion accessory with a humanitarian heart. Social responsibility is becoming the banner under which consumers unite. The modern consumer not only wants to purchase a product that benefits them, they want to purchase a product that benefits others as well.
I am Fam Mirza, creative director of the 1:Face Watch and executive behind Mirza Minds. Our watch’s design features a mirror that allows the wearer to constantly see the face behind the change they have created.
Urban Steez: So when and how did you get started?
I started my creative venture when I was 15, designing split-jerseys with a friend of mine. Since then, my business ventures have taken me to every corner of the globe and allowed me to see the changes that need to be made. When I came up with the idea for the 1:Face Watch, I decided on six different charities that had an impact in not only the United States, but all over the world, including the National Breast Cancer Society and One Days Wages.
Urban Steez: What is the concept behind your designs?
The design is built around simplicity. The watch features a large mirrored screen with a silicone band. The simplistic design and uniform coloring allows the watch to be stylish with any outfit.
Urban Steez: Is there a specific group of people that you are trying to grab, if so explain?
Our main demographic is anyone who wants to create a change in the world.
Urban Steez: What can we expect from your accessory line in the future?
Fashion is constantly changing, and we plan to as well. We will be releasing more watches that support more and more charities as time passes. At the end of the day, the sky is the limit.
Urban Steez: What are your influences or inspiration behind your designs?
My inspiration comes from the people we support, while keeping my own style as the center focus for the design.
Urban Steez: What do you feel separates your line from the rest?
It isn’t everyday that you can find a watch that coordinates with any outfit, especially one that impacts another individual’s life with every purchase.
Urban Steez: Give us a few fashion tips than can be useful?
The best tip I can give is that you should dress to your own taste. People can tell you what looks good in a group, but nobody can tell you what looks good on you. Plus, a couple accessories never hurt.
Urban Steez: Give us one major “fashion NO-NO”?
Matching everything, hats, accessories, shoes, and tops is just not okay.
Urban Steez: What have you learned being an up and coming line, Good and Bad?
I’ve learned that keeping an open-mind is necessary. Peoples’ tastes are constantly changing, and fashion must keep up.
Urban Steez: What is the best way to get a hold of your threads?
Our website, www.1facewatch.com, is accessible on almost every platform, from stationary to mobile.
Urban Steez: Every Clothing line usually has a “motto” or a “saying” that represents their clothing line, what is yours?
Our motto comes directly from our name. “Changing the World 1:Face at a Time.”
Urban Steez: Any additional words you like to say to your supporters?
Without you, there would be no change in the world. Thank you for taking the initiative and making this world better, but we can’t let the change stop here. Take the initiative even farther and create the world that you want to live in.